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Are You Thinking about promoting a video in hopes that it will go viral? I agree with Eric Papczun in his article The Four Pillars of Viral Videos . He states simply ” …To connect the brand message with viewers, marketers need to provide entertainment to the audience while finding the happy medium between a heavily branded video and a non-branded video that fails to convey the intended message…” This article is well written and easy to follow.
There are many ways to promote a video. One way is to use a service like Traffic Geyser (for a fee) One example of a pleased user http://www.kewego.it/video/iLyROoafvTh0.html. Many people use YouTube to promote videos (no fees) and setup a channel where they upload all of their videos for others to subscribe to receiving. “…Despite the growing number of people who watch online video in the primetime hours of 8 p.m. to 11 p.m., for the most part online-video viewing continues to be a work-time distraction, according to new data from TubeMogulBrightcove. That’s especially true in the waning hours of the workday, as more video is streamed online from 4 p.m. to 5 p.m. than at any other time. and
The research looked at a sample of more than 600 million video streams from a variety of broadcaster, magazine, music label and newspaper clients that distribute their videos through Brightcove’s video management platform and localized their time to determine peak times for viewing. What it found was that nearly 6 percent of all video views occurred from 4 p.m. to 5 p.m. — just as the day starts to wind down. But viewing across nearly all verticals held steady from about 2 p.m. to midnight. Read the full article by Ryan Rawler
Are you Afraid to Ask Questions?
If you determine that video marketing is a strategy you would like to use, don’t be afraid to ask questions and research a video production company that can help you promote your business. You may even select to make your own videos and there are many tutorials available online, both free and for a fee.




